Sometimes, it can be difficult for new clients to understand why graphic recording and graphic facilitation is so effective. This article is part of an ongoing series, It’s a Visual World. In it, we explore everyday experiences that showcase the myriad ways our brains work more efficiently with visual input. Look for areas in your daily life for the visual iconography you rely on, then give us a call. Seeing is believing.
Audio Sound Design
In the 1960’s, Swedish engineer Phillip Olsson invented a new suite of symbols for audio recording and playback equipment.
You, and everyone in the world who regularly interacts with technology knows these symbols instinctively, and uses them daily, even if you’ve never seen a reel-to-reel tape recorder.
A sideways triangle, two vertical lines, two arrows pointing left or right, and of course, the solid square. These simple, elegant design elements are today understood to mean play, pause, rewind, fast forward, or stop.
Graphic Recording Artists
The ubiquity of these symbols showcases the power of visuals to communicate ideas faster, clearer, and across barriers of language and understanding.
ImageThink’s visual strategists do the same thing; leveraging and even inventing icons to symbolize complex ideas for immediate comprehension.
Case in point? This visual showcasing ImageThink’s tips for better hybrid meetings is loaded with simple iconography that anyone can understand.
Press ⏩️ on your collaboration.
The impact of thinking visually as a team may not change the way the world listens to music, but we like to think it can change the way the world works.
Give us a call today to start thinking visually and working visually.
